How do Diageo succeed in a difficult market?
Diageo has a success story every company envies, but how do they keep up sales in an ever-changing marketplace? Attractive to investors and often at the forefront of innovations within their special corner of the consumables sales marketplace, Diego have developed...
Brand Loyalty: The truth!
According to many sales experts, brand loyalty has died a death. We don’t believe them. In a recent article on branding and marketing megasite Inc., it was proclaimed that consumers were no longer interested in brands. What customers want now is products;...
What makes Dominos such a success in the UK?
Fast food super-chain Dominos Pizza recorded the highest growth stories on the UK high street in 2013. So what are they doing right? There’s an age-old sales quote along the lines of “sales isn’t about customers needing your product, it’s about...
Sales Jobs: Two Ways to Get Yourself Hired
A guest post on successful interview techniques to get the best sales jobs by Marius Fermi from Tactical Sales Training Sales is one of the biggest professions in the world, it’s been around for a long time and it has created many, many successful people. But with the...
