Are you undecided as to whether a marketing role or a sales role provides the right career path for you? In this article, we take a look at the common daily tasks of a marketing and a sales professional, outlining the major differences between the two roles. Read more about sales and marketing jobs below.
A Job in Marketing – General Duties
- Planning marketing strategies to effectively promote a product or business
- Writing and proof-reading copy for press releases, E-newsletters and marketing campaigns
- Sourcing advertising opportunities both online and in print
- Carrying out keyword analysis and implementing SEO (search engine optimisation) techniques
- Managing marketing and accounts
- Overseeing and ratifying the production of marketing materials
- Working as part of a team to coordinate marketing strategy across a department
- Monitoring and updating client databases
- Carrying out marketing research
- Considering PR strategies to boost a product’s visibility on the market
- Corresponding with clients and customers via phone and email
A Job in Sales – General Duties
- Attracting both new and repeat sales
- Building relationships with clients
- Presenting and pitching a concept, product or business to both the trade and general public
- Arranging face-to-face meetings to secure fresh sales
- Negotiating agreements and renewals
- Closing deals
- Researching the market for changes in sales patterns and consumer interests
- Attending trade exhibitions and public events to promote a business or product
- Taking stock checks on goods
- Maintaining client databases
- Managing accounts
- Contributing to sales team meetings and debriefings
- Making cost calculations
- Ensuring targets and deadlines are met
- Exploiting new opportunities in the sales market
If this article has helped you to decide which career matches your personality and interests, you can browse jobs in marketing and sales on Simply Sales Jobs.
[simplyjobs site_url=”https://www.simplysalesjobs.co.uk/” placement=”post” site_name=”Simply Sales Jobs” username=”SEO_TEAM” password=”fmgseo” feed_identifier=”blog_ssj_all” ][/simplyjobs]
15 interview questions you should be prepared to answer
Today, we’re joined by Ali Schwanke, Founder and CEO of Simple Strat, the marketing agency for companies who are serious about growth. Ali has been on both ends of the stick with regards to job hunting. Here, she speaks from her experience as a recruiter,...
What does a Sales Manager do?
A sales manager is someone who is responsible for leading and guiding a team of sales people in an organisation. They set sales goals & quotas, build a sales plan, analyse data, assign sales training and sales territories, mentor the members of...
Boost your employability with LinkedIn
If there’s one thing you can do to enhance your employability, it’s making a name for yourself in your industry. Maybe you are just starting out in your sales career? Or perhaps you’ve got years of experience - whichever it is, it’s never too...
