Are you undecided as to whether a marketing role or a sales role provides the right career path for you? In this article, we take a look at the common daily tasks of a marketing and a sales professional, outlining the major differences between the two roles. Read more about sales and marketing jobs below.
A Job in Marketing – General Duties
- Planning marketing strategies to effectively promote a product or business
- Writing and proof-reading copy for press releases, E-newsletters and marketing campaigns
- Sourcing advertising opportunities both online and in print
- Carrying out keyword analysis and implementing SEO (search engine optimisation) techniques
- Managing marketing and accounts
- Overseeing and ratifying the production of marketing materials
- Working as part of a team to coordinate marketing strategy across a department
- Monitoring and updating client databases
- Carrying out marketing research
- Considering PR strategies to boost a product’s visibility on the market
- Corresponding with clients and customers via phone and email
A Job in Sales – General Duties
- Attracting both new and repeat sales
- Building relationships with clients
- Presenting and pitching a concept, product or business to both the trade and general public
- Arranging face-to-face meetings to secure fresh sales
- Negotiating agreements and renewals
- Closing deals
- Researching the market for changes in sales patterns and consumer interests
- Attending trade exhibitions and public events to promote a business or product
- Taking stock checks on goods
- Maintaining client databases
- Managing accounts
- Contributing to sales team meetings and debriefings
- Making cost calculations
- Ensuring targets and deadlines are met
- Exploiting new opportunities in the sales market
If this article has helped you to decide which career matches your personality and interests, you can browse jobs in marketing and sales on Simply Sales Jobs.
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Time to spring clean your LinkedIn profile?
It’s certainly much easier to build your profile on LinkedIn now. Adding new entries and sections is less fiddly than it used to be. However, do remember that LinkedIn is merely a platform and no judge of quality.
Can you practice for psychometric tests?
So a psychometric test could well be used in the sales job recruitment process to assess your abilities, aptitude and personality alongside more subjective parts of the process such as interviews and presentations.
Be polite yet persuasive when negotiating the sales salary you deserve
Prior to your sales job interview, research the company, salary range and bonus scheme for the position you are applying for.
