Are you undecided as to whether a marketing role or a sales role provides the right career path for you? In this article, we take a look at the common daily tasks of a marketing and a sales professional, outlining the major differences between the two roles. Read more about sales and marketing jobs below.
A Job in Marketing – General Duties
- Planning marketing strategies to effectively promote a product or business
- Writing and proof-reading copy for press releases, E-newsletters and marketing campaigns
- Sourcing advertising opportunities both online and in print
- Carrying out keyword analysis and implementing SEO (search engine optimisation) techniques
- Managing marketing and accounts
- Overseeing and ratifying the production of marketing materials
- Working as part of a team to coordinate marketing strategy across a department
- Monitoring and updating client databases
- Carrying out marketing research
- Considering PR strategies to boost a product’s visibility on the market
- Corresponding with clients and customers via phone and email
A Job in Sales – General Duties
- Attracting both new and repeat sales
- Building relationships with clients
- Presenting and pitching a concept, product or business to both the trade and general public
- Arranging face-to-face meetings to secure fresh sales
- Negotiating agreements and renewals
- Closing deals
- Researching the market for changes in sales patterns and consumer interests
- Attending trade exhibitions and public events to promote a business or product
- Taking stock checks on goods
- Maintaining client databases
- Managing accounts
- Contributing to sales team meetings and debriefings
- Making cost calculations
- Ensuring targets and deadlines are met
- Exploiting new opportunities in the sales market
If this article has helped you to decide which career matches your personality and interests, you can browse jobs in marketing and sales on Simply Sales Jobs.
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How to compensate sales people for extraordinary performance
Sales contests and incentive programs are a natural and integral part of any sales force compensation plan. However, poorly designed sales incentive programs can cost your firm a ton of money as well as lost sales, missed opportunities and high sales employee turnover. After all, once recruited into sales roles, you want your team to stay and build long-term client relationships and maximise productivity.
Sales professionals value support and security over pay
Senior sales professionals think job security and good quality internal support are more important than a large financial package in the current jobs market, according to research by Finlay James Associates. In fact only 13% of sales professionals want to leave their role due to inadequate financial compensation, the Reasons for Leaving report found.
A guide to sales job interview success
Simply Sales Jobs has compiled the ultimate interview best practice guide. We take a look at the different types of interview question you can expect to have thrown at you, and provide ideas for answers that will help you land the job.
