Media sales jobs involve the sale of advertising space through a number of different media in order to promote a company’s services, product or image. As sales careers go, this role can be extremely interesting and varied as you progress. So what kind of person will do well in media sales?
Media sales jobs require outgoing and experienced sales people to sell media space successfully. Working for clients, the type of work involved can be different from one to the other. Products and services must be assigned to the most suitable media possible, so knowledge of digital and traditional outlets is necessary to match them up correctly.
You could be selling into a print publication such as a local newspaper or consumer magazine dealing with ad space worth a few hundred pounds. At the other end of the scale you could be selling high-value packages worth tens of thousands across a portfolio of media, such as ambient media (e.g. supermarket receipts, floor signs), radio, TV, internet, cinema, trade publications, outdoor (billboards, taxis, trains, tube stations) or digital media.
It is your job to develop new leads, cold call potential clients, manage existing customer relationships. The focus of the job is to close the deal, either over the telephone or in person, with the aim of maximising sales revenues, increasing your client portfolio and hitting targets.
Employers in the field of media sales include Hearst Magazines, Trinity Mirror, News International, Dennis Publishing, Top Right Group, Mediacom.
Working environment of a media sales role
The working environment of a media sales job is fast-paced and definitely not quiet. The pressure is high and there are always new challenges. For this reason, media sales jobs are suited to those who thrive in these conditions. You will work to targets and deadlines and will be among very competitive colleagues.
Most of the time, a media sales career will begin in a call centre environment, which can become fairly monotonous. However, after paying your dues, progress can be made and more varied tasks will be assigned.
Skills required for media sales role
Media sales people tend to stay within the same sector for much of their career, as they will need to have built up an interest and passion for the field in which they work. Over time they will enjoy the prestige of working for a high-profile organisation.
Employers look the following key skills:
- Passion for the media
- Sociable, friendly character
- Competent negotiator
- Confident communication and presenter
- Ambition and determination to succeed
- Dedication and commitment to achieve results
- Proactive approach to work
- Team player
- Persuasive and articulate
- Technical ability
Browse our media sales jobs today on www.simplysalesjobs.com
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