How To Get Customers To ‘Buy Into’ Your Products Without Having To Sell Them
When selling your products and services, you know that buyers will not be really interested in the features. Saying something like, “Yes, this model goes from zero to sixty in less than nine seconds”, or “Our WX600 can pump out 60 copies per minute”, leaves the...
Using LinkedIn In Your Sales Process
LinkedIn is fantastic resource for any salesperson – whatever your industry. Don’t fall into the trap of thinking social media is a mysterious tool your Marketing team goes on about – LinkedIn is practically made for the sales industry. We’ve...
Stop People from Hanging up on you – Cold Calling
Cold calling is an early stage in the selling process and usually refers to the initial call to a potential customer. Cold calling could also refer to face-to-face interaction aka ‘door-to-door’ selling. Cold calling is an extremely important stage of the...
Car sales to the super-rich
When your client has money to burn but very particular demands, car sales rely on finely-tuned skills and years of experience. Imagine your ideal client. Plenty in the bank, right? Maybe they’re a generous spender too. Very easy to persuade into up-selling deals...
Turning The Gatekeeper From Foe To Friend
How often does your enthusiasm for a call slip away once you reach the dreaded “gatekeeper”? MD of MTD Sales Training Sean McPheat explains how you can turn that guardian into one of your best contacts. Many salespeople see the gatekeeper as someone who...
