Advertising sales jobs are among the toughest, most competitive in the industry, but what do they actually entail?
Salespeople are often drawn to the industry because they love to be challenged. Salespeople often also say that their love of sales stems from the necessity of working hard for yourself; to reach your own goals, to map out your own targets. No other industry is as flexible and on the other side of the coin, no job counts personal effort and ability as so integral to an employees direct payment structure.
Being accountable for your own hard work is advertising sales jobs’ appeal. The role offers stability for salespeople who are great at their job and support for individuals who need it to succeed. Advertising sales jobs also offer huge perks – from meeting global clients anywhere in the world to receiving gifts, accolades and bonuses from your clients and own ad agency in return for your hard work, this is not an industry where grafters get forgotten.
What does an ad sales person do?
Most advertising sales jobs are placed within publishing groups and advertising agencies, where teams are grouped together with other members of the organisation. In smaller companies, ad sales will be mixed with designers, copywriters and media executives making the job even more varied and with potential for promotion and progression.
To make deals, a good ad sales rep will make and maintain relationships with clients over long periods of time, renewing their contracts over drinks, dinner or even a gig. It’s quite a social business. As a result, you’ll need excellent people skills and a friendly, even lovable personality.
Operating large accounts can bring with it a certain amount of pressure, so a cool head and lateral thinking are also good attributes to have when entering the industry.
Advertising sales jobs are busy, varied and can include long, unpredictable hours but as a reward the pay is good, commission prospects are fantastic and on the whole it is a social, fun environment to work in. For any salesperson looking for a new challenge, it’s a great next step.
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