Successful Selling 2012 conference – Olympic inspiration from Steve Backley

The Institute of Sales & Marketing Management (ISMM) has announced the line-up for its annual conference, Successful Selling, celebrating its 20th year. A headline speaker will be Steve Backley OBE, Olympic medalist and javelin record-breaker, (pictured) who will give a motivational speech: Success is a Decision, Not a Gift.

The conference takes place at the Ricoh Arena, Coventry on 12th October. Sales professionals will be interested to hear the views of business turnaround expert PY Gerbeau, New York Times bestselling author Larry Winget and world-renowned author and speaker Allan Pease.

Pease will be exploring the issue of ‘How to be a People Magnet’ unearthing the mystery of charisma and how to get it. “There is no charisma gene; we are not born charismatic,” says Pease. “It is a learned skill. You develop it subconsciously or consciously.” He will talk about how to make lasting first impressions, how to effortlessly turn any situation to your favour, and how to “be a great conversationalist, make others feel important and become a ‘human magnet”. Pease is known internationally as ‘Mr. Body Language’ since his definitive book with that title became a multi-million bestseller and the communication bible for organisations worldwide – four decades ago.

‘The Importance of Selling in Today’s Economy’ will be a central theme of the conference, a big issue for sales professionals in the UK. Entrepreneur Phil M Jones will host a breakout session on ‘Proved ways to get in Front of the Right People’. In this session, Phil will share, from his own experiences, exactly what it takes to win appointments with key decision-makers and how to stand out in a very crowded market.

The conference will be hosted by journalist Nadine Dereza and will feature two of the leading sales thought leaders in the UK, Grant Leboff and Andy Bounds.

“We are delighted with this year’s Successful Selling Line-Up, it’s our 20th anniversary so we wanted to give the sales profession our best ever conference,” said Jennie Harnaman, Events Director at the ISMM. “Where else would you be able to see an Olympian, two sales experts and three business experts from all corners of the globe? This is an event that shouldn’t be missed.”

Successful Selling will be on the 12th October 2012 at the Ricoh Arena, Coventry. Successful Selling Expo will again run alongside the conference.

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