A sales director is responsible for achieving and exceeding sales targets within assigned territory and accounts. The overall goal is to meet revenue growth projects for a business. The job includes developing strong client relationships and understanding customer trends in the relevant area. 


What does a sales director do?

The main job responsibilities for a sales director include:

  • Managing and overseeing senior management and their teams with regards to sales strategies and growth objectives
  • Achieving sales targets
  • Developing and executing strategical plans to achieve desired growth and expand customer base
  • Build and maintain strong, long-lasting customer relationships, likely with business owners at this level
  • Reporting on forces that shift tactical budgets and strategic direction of accounts
  • Effectively communicate the vision and direction of the organisation to all relevant staff through proposals and presentations


What skills are needed to be a successful sales director?

To become a successful sales director, you’ll ideally have built up the following skills from your years of experience working in sales:

  • Excellent persuasive and negotiation skills
  • Excellent understanding of how to run a business
  • Be a key motivator and leader
  • Initiative, drive and enthusiasm
  • Excellent communication skills
  • Organisational and planning skills
  • Be able to work under pressure
  • Good IT, budget and report writing skills
  • A full driving licence

What qualifications do I need to become a sales director?

Although most individuals at this level have a degree, if you have years of experience in sales, a proven track record of success in building revenue and growth, and can display excellent leadership skills, becoming a sales director is achievable. Other qualifications might include:

  • BA/BS degree or equivalent
  • Proven sales executive, manager or sales and marketing director experience
  • Proven ability to communicate, present and influence all levels of the organisation including executive and C-level
  • Proven ability to drive a sales process from plan to close
  • Proven ability to articulate distinct aspects of products and services
  • Proven ability to position products against competitors
  • Experience as head of sales, developing client-focused, differentiated and achievable solutions 
  • Professional certifications in Strategic Sales, Account Management and Sales Management


Is a sales director role the right move for me?

If the below sounds like you, a career as a sales director could be for you:

  • Managing stress
  • Good people skills
  • Committed to continuous development attending professional workshops, industry events, certification courses, and reviewing professional publications
  • Expert in your industry
  • You love working with numbers
  • You enjoy negotiating and can do it well
  • You are a good mentor and coach to others
  • You have the ability to effectively and proactively assess and discipline employees when they fail 
  • You enjoy travelling a lot for work

Read this blog to find out about a day in a sales director’s shoes.

What are the working conditions for a sales director?

As a director, you will likely be in and out of the office attending events, travelling to meet with clients, and visiting other branches/companies within your district. So if you enjoy not being tied to your desk and having lots of face time with people, then working as a sales director could suit you well.

What is the average salary for a sales director?

According to our most recent data in 2018, the average salary for a sales director was £69,259.95. This figure showed a 3.68% increase from the data collected from the Simply Sales Jobs site in 2017. 


To view the latest sales director vacancies, click here.

The highest paying sales jobs in the UK

The highest paying sales jobs in the UK

In the market for a new yacht? Looking for a bit of extra cash to renovate your home in the south of France? Why not apply for some of the highest paid sales jobs in the UK?The sales industry accounts for around 10-20% of the UK's total employment. With so...