Cover letters will be required when applying for a new job, which you would send along with your CV. While many people think your CV is the most important written part of your application, a cover letter is equally, if not more essential. Your CV should compliment the cover letter, which is why we recommend writing your cover letter first.
A cover letter should be a clear and concise piece of writing outlining your skills as a sales executive and ability to do the job – so it must be relevant. Creating your cover letter like this will also help you to develop the bullet points in your CV, ensuring it is all related to the job you are applying for. Ensuring this correlation means you don’t have to provide as much information in your CV – but this means your cover letter is responsible for explaining all of the points made in your CV. It might also include your specific reasons for applying to the company in question.
Writing a cover letter for a sales executive can be tricky though – you have to present a case for why you are the right person for the job, while also showcasing your skills and experience in just a couple of paragraphs. Likely you are more than capable selling yourself and a company on the phone or in person, but when it comes to putting your skill and level of experience down on a piece of paper, you might find this task more frustrating.
We’ve put together this blog, to help you create an effective cover letter. So if you’re searching for your dream job as a sales executive, use the below as your foundation to build a more specific cover letter related to your role.
Cover letter example
93 Antonio Street,
Email address: email@example.com
Phone number: 0774 475 234
To: Mr Aaron Hill
15th April 2019
RE: Sales Executive position (Ref. Code 273654), advertised on www.simplysalesjobs.co.uk
Dear Mr Hill,
I have read your job description and feel that my qualifications and level of experience match your needs. I am very interested in this Manchester based role.
As a sales executive with 3+ years experience in the hospitality industry, I believe that my extensive knowledge of the industry, combined with my communication skills are exceptional, and my practical experience speaking with clients about their needs has afforded me a well-rounded skill set. My communication and interpersonal skills are second-to-none.
I specialise in:
- Sourcing new candidates;
- Liaising with clients;
- Marketing emails and social media lead generation;
- Communicating via telephone, email and in person;
- Converting sales leads into customers.
My personal qualities I believe, will allow me to shine in this role. These include:
- Self motivated;
- Hungry for success;
- Team worker.
In addition to the above, I have a solid educational background, and carry a great passion in delivering a great service. I find your organisation’s focus on quality intriguing, and would greatly welcome the opportunity to contribute to your company needs and goals.
Please see attached my CV, which includes additional details regarding my level of experience, quality of work and career achievements.
Thank you for considering my application.
Mr Craig Thomas
Here are a few extra tips to help with your cover letter too:
Working in the sales industry, you’ll likely have an understanding of how LinkedIn can help create more business for your company. But are you harnessing this platform to the full extent? Below, we’ve put together some valuable tips to help you network...
If you enjoy the thrill of closing a sale and talking to lots of people, then a career as a sales executive could be right path for you. Sales executives are the key point of contact between a company and its clients. They promote products and services to...
The question 'why should we hire you?’ is very common in a job interview - particularly in a sales driven interview where an employer will expect you to sell yourself to them. Even if you don’t get asked it directly, this is what your interviewer is trying to find...
At the end of most job interviews, you will have the opportunity to ask your interviewer some questions. This is a great opportunity to show just how interested you are in the role, the company, and the industry. It’s also a chance to make sure that the...
A car sales executive works with customers to understand their needs with regards to buying a car. They will also assist customers with buying, viewing and test driving a car. Car sales jobs tend to work on commission, so anyone interested in this role...
Considering a career in car sales? You should - the average salary for a car sales role is £40,215.08. And the role itself can be as exciting as you make it. Maybe you’ve been in the industry for a while but are looking for a new challenge? Or perhaps you’re looking...